Senior Brand Manager - FMCG
Position summary
About our company
Introduction
Job description
We are looking for a dynamic and experienced Senior Brand Manager to lead brand strategy, drive market growth, and strengthen brand positioning.
This is an exciting opportunity to shape and execute marketing initiatives for a leading company in FMCG.
What You Will Do
- Develop and implement strategic brand plans to enhance market presence
- Lead brand positioning, messaging, and campaign development
- Monitor campaign performance, analyse key metrics, and make data-driven recommendations
- Oversee market research and analyse consumer insights to drive decision-making
- Manage product launches and promotional activities to drive brand awareness
- Collaborate with cross-functional teams, including sales, product development, and digital marketing
- Manage and optimise marketing budgets to ensure maximum ROI
- Monitor competitor activities and market trends to stay ahead
- Work closely with creative teams to develop compelling content and advertising strategies
What We Are Looking For
- Degree in Marketing or related qualification (preferred)
- 5-10 years of Brand Manager experience in FMCG
- Strong problem-solving skills and initiative
- Excellent communication and negotiation abilities
- Strategic and financial acumen
- Deep understanding of consumer behaviour and market insights
Why Join Us
- Be part of a leading FMCG company with a strong market presence
- Drive high-impact campaigns that shape consumer perception
- Work in a collaborative, innovative environment with cross-functional teams
- Enjoy the opportunity to make bold decisions and see real results
Ready to take the next step in your career? Apply now and help us shape the future of our brand. Join a team where your ideas shape the future of brands.
Apply online on the Amka Careers Job Board at https://amkacareers.ci.hr.
Minimum requirements
- Degree in Marketing or related qualification (preferred)
- 5-10 years of Brand Manager experience in FMCG
- Strong problem-solving skills and initiative
- Excellent communication and negotiation abilities
- Strategic and financial acumen
- Deep understanding of consumer behaviour and market insights