Senior Brand Manager - Home Care

Location: Centurion, Gauteng at Amka Products (Pty) Ltd

About the Role

Amka Products is seeking an experienced and commercially driven Senior Brand Manager to lead the strategic growth and performance of our Home Care portfolio. This role is responsible for developing and executing brand strategies that drive sustainable, profitable growth while building strong consumer brands within the FMCG environment.

The successful candidate will combine strategic marketing expertise, commercial acumen, consumer insight and leadership capability to deliver innovation, market growth and exceptional brand performance.

Key Responsibilities

Brand Strategy & Growth

• Develop and implement medium- to long-term brand strategies aligned with business objectives.
• Translate consumer, shopper and market insights into actionable growth plans.
• Lead annual brand planning, portfolio strategy and investment decisions.
• Drive market share, brand equity, penetration and profitability growth.

Commercial & P&L Management

• Take ownership of brand performance and profitability.
• Manage marketing budgets and optimise return on investment.
• Monitor pricing, promotions, sales performance and margin delivery.
• Partner with Finance and Sales to identify growth opportunities.

Consumer & Market Insights

• Analyse consumer, customer, market and competitor data.
• Identify emerging trends, opportunities and risks.
• Convert research findings into actionable marketing strategies.

Innovation & Portfolio Management

• Lead innovation and renovation projects from concept to launch.
• Build and maintain a robust innovation pipeline.
• Manage product development, packaging, pricing and commercialisation activities.
• Drive portfolio optimisation and lifecycle management.

Marketing & Communications

• Develop and execute integrated marketing campaigns.
• Lead ATL, BTL, digital, social media, influencer and activation initiatives.
• Manage agency relationships and creative development.
• Measure campaign effectiveness and optimise future investments.

In-Market Execution

• Partner with Sales and Shopper Marketing to ensure effective market execution.
• Improve brand visibility, availability and merchandising.
• Monitor competitor activity and identify growth opportunities.

Leadership & Stakeholder Management

• Act as the key brand leader across multiple business functions.
• Influence and collaborate with Sales, Finance, Supply Chain, R&D, Procurement and external partners.
• Present strategic recommendations and business cases to senior leadership.

Capability Development

• Coach and develop Brand Managers and marketing team members.
• Foster a culture of collaboration, accountability and high performance.

Minimum Requirements

Qualifications

• Bachelor's Degree in Marketing, Commerce, Business Management or a related field.
• Postgraduate qualification in Marketing, Business or a related discipline will be advantageous.

Experience

• Minimum 5-7 years' Brand Marketing experience, preferably within FMCG.
• Proven success in developing and executing brand strategies and annual marketing plans.
• Strong understanding of brand P&L management and commercial performance.
• Experience managing significant marketing budgets.
• Proven experience in innovation, renovation and product lifecycle management.
• Experience leading integrated marketing campaigns.
• Strong stakeholder management and cross-functional leadership skills.
• Home Care category experience will be advantageous.

Key Competencies

• Strategic Thinking
• Commercial Acumen
• Consumer & Market Insight Development
• Brand Building
• Innovation Management
• Financial Analysis & Budget Management
• Project Management
• Stakeholder Engagement
• Leadership & Coaching
• Communication & Presentation Skills

What We Offer

At Amka Products, you'll have the opportunity to shape leading household brands, drive impactful innovation, and contribute to the growth of one of South Africa's leading FMCG businesses.

Apply via our careers portal:  www.amkacareer.ci.hr